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In this episode of The Aesthetic Edit Podcast, Mary sits down with one of her favorite people in the industry (and in life!), Christin Trujillo, Co-Founder of Maven Financial Partners. Christin has a gift for taking the chaos of entrepreneurship and turning it into clear, actionable steps for growth. As a fractional CFO, she helps practice owners truly understand their numbers, make smart financial decisions, and create a vision that actually works in real life.

Mary and Christin reflect on their six-year friendship (and four years of working together - like a marriage in the best way!). Christin shares how her career evolved from Skytale Group to launching Maven Financial Partners, and why her work fills such a crucial gap between bookkeepers and CPAs. Together, they unpack what a fractional CFO really does, who needs one, and why every practice owner should learn to focus on revenue first before getting lost in the weeds of expenses.

The conversation goes beyond spreadsheets and strategy, too. Christin and Mary talk honestly about the emotional rollercoaster of entrepreneurship - the loneliness, the chaos, and the importance of having people you can lean on. They also touch on the aesthetics industry today, with Christin sharing encouraging insights about why so many practices are still thriving despite economic uncertainty.

And of course, no conversation would be complete without diving into social media. Mary and Christin discuss how authenticity, quality content, and consistency can make a real difference for practice owners - while also admitting the challenges that come with showing up online

This episode is equal parts practical and personal, and it’s packed with wisdom for anyone building a business in the aesthetics space. Whether you’re dreaming big, in the thick of the chaos, or just trying to make sense of your numbers, you’ll walk away feeling both equipped and encouraged.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and their social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

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Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Subscribe To & Follow The Aesthetic Edit:

Subscribe To The Aesthetic Edit Podcast to listen first when new episodes are released:

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This podcast is produced by the team at Social Practice. To learn more about how we help aesthetic practices grow through a strategic social media campaign, visit our website at https://social-practicetx.com/

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