meet the
NEWEST EXTENSION
of YOUR TEAM
Mary Robb
CEO, FOUNDER
Here's what I believe, and it's the thing underneath everything we do: we were all born with a unique set of gifts. I think we owe it to ourselves to step fully into who we were created to be - not a watered-down version - but the most alive version of you that's actually in there.
That belief is what led me to start Social Practice with a laptop and a whole lot of faith 7 years ago, and it's the same belief that's grown it into the team you just met. I'm especially passionate about watching that shift happen for the founders and providers we work with, watching someone go from playing it safe to fully owning who they are and what they've built online.
I hold myself to 5 things before I ever ask my team to hold themselves to them: take ownership, humble confidence, a growth mindset, joyfully passionate, and self-discipline.
We're not here to be your vendor. We're here to be your genuine social media partner in expanding your impact through the power of influential storytelling, community and connection on socials.
- Mary ROBB, Founder & CEO, Social Practice
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Inspired conversations with the Aesthetic Industry’s Elite Entrepreneurs. Success. Hot Takes. Social Impact.
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Katie
our core values
We don’t wait, we lead. Taking ownership means being proactive, accountable, and solution-oriented in everything we do. From campaigns, client relationships, or creative challenges, we step up and deliver with excellence. Our clients trust us because we treat their brand like it’s our own.
We speak from experience, not entitlement. Humbly confident means we know our stuff, but we’re always open to learning, listening, and collaborating. We celebrate wins, own mistakes, and stay grounded—because great work comes from mutual respect and shared vision.
We thrive on change. A growth mindset pushes us to test, learn, and adapt in a fast-moving digital world. We welcome feedback, pursue innovation, and stretch beyond what’s expected, because growth only happens when we keep moving.
We love what we do, and it’s evident in every detail. Our passion drives creativity, lifts our team, and inspires the people we work with. We bring joy to the process, celebrate each milestone, and create content with heart and purpose.
We hold ourselves to a high standard, even when no one’s watching. Self-discipline keeps us focused, consistent, and committed to the details that matter. It’s how we meet deadlines, follow through on our word, and do the work that earns trust over time.
vision & mission
Our Vision is to be recognized as the most impactful social media agency in the medical aesthetics industry.
Our mission is to help our clients bring hope and healing to more people through the power of influential storytelling on social media.
team perks
At Social Practice, we believe our purpose here is bigger than social media. It’s to love people well, and that starts with our own team. If we can’t take care of the people behind the work, we have no business telling our clients how to take care of theirs.
So we built a team experience around that belief. 3 weeks of PTO, because rest matters. Full health coverage, medical, dental, and vision. A 401K, because we’re thinking about your future, not just this quarter. A monthly cell phone stipend and a fitness reimbursement for whatever keeps you feeling like yourself, the gym, a studio, whatever that looks like for you. And a flexible work-from-home schedule, because we trust you to manage your time and still make a real impact.
Our goal isn’t just to give you a job. It’s to make sure you leave here, whenever that day comes, better than how you started.
growth solved.
WE'VE GOT YOUR PRACTICE COVERED.