In this episode of The Aesthetic Edit Podcast, Mary welcomes the incredible Morgan Kraut, owner of MK Aesthetics in Minnesota - a med spa she’s grown to over $3 million in annual revenue in just a few short years. Morgan’s story is all about grit, heart, and the courage to follow your calling.

Mary and Morgan first connected at a personal branding retreat hosted by Emily Ford, and what started as a chance meeting has grown into a genuine friendship rooted in shared purpose and passion. Morgan opens up about her journey from ER nurse to aesthetics, sharing how a simple lash appointment opened her eyes to an entirely new career path. After facing rejection after rejection, she finally landed her first injector role at Lifetime Fitness, where she built her client base from the ground up with hustle and creativity.

From there, Morgan took the leap into entrepreneurship, launching MK Aesthetics just three and a half years ago. She reflects on the challenges of starting and scaling a business, the importance of surrounding yourself with the right team, and how her leadership style has evolved as her practice has grown.

The conversation also goes deeper into the personal side of entrepreneurship - learning to slow down, creating white space, and practicing self-awareness in order to lead well and avoid burnout. Morgan shares candidly about her fears, her faith, and her desire to build a personal brand that inspires others to step into their own power and purpose.

This episode is filled with encouragement, hard-won lessons, and plenty of real talk about what it takes to succeed in aesthetics without losing yourself in the process. If you’ve ever doubted your ability to grow something meaningful from scratch, Morgan’s story will remind you what’s possible.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice.

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

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This podcast is produced by the team at Social Practice. To learn more about how we help aesthetic practices grow through a strategic social media campaign, visit our website at https://social-practicetx.com/