Season 2 Premiere

Updated: August 2025

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Welcome back to The Aesthetic Edit podcast! Season two begins with a powerhouse guest, Emily Ford, Founder of Fordivine. By the age of 26, Emily had already built a nine-figure sales organization, grown a social media following of over one million, and become a sought-after global keynote speaker.

Mary first connected with Emily earlier this year after coming across a video Emily shared on Instagram. Over the following months, Mary was drawn to Emily’s story, her message, and her authentic approach to personal branding. After watching Emily consistently show up with such transparency on her Instagram stories, Mary reached out with a DM that ultimately led to an invitation to Emily’s Personal Branding Retreat. From there, the two quickly discovered their shared passions, mission, and purpose—and a genuine connection was formed.

From Mattress on the Floor to Global Mentor

In this heartfelt and motivational episode, Emily takes us back to her humble beginnings. Just a few years ago, she was 23 years old, broke, and sleeping on a mattress on the floor. She was scraping by and trying to find her footing in the world.

Through relentless trial and error, Emily unlocked the power of personal branding—shifting away from pushy sales tactics and instead focusing on leading with value, consistency, and authenticity. Her story is a reminder that your struggles can be your superpower, and your story—no matter how messy—is your greatest asset.

Introducing Fordivine: A Movement in Personal Branding

Emily also gives us a deeper look into Fordivine, her latest venture. This platform is dedicated to helping individuals develop personal brands that feel aligned and purposeful. She believes that everyone has a unique voice and that sharing your story, rather than hiding behind a brand name, is what truly resonates in today’s digital world.

Emily outlines the most common branding mistakes entrepreneurs make:

• Hiding behind logos and aesthetic feeds
• Waiting for perfection before showing up online
• Overlooking their real-life journey as branding fuel

Instead, she offers actionable strategies for getting visible, telling your truth, and using your voice as a catalyst for impact.

Breaking Through Fear: Showing Up Authentically Online

A major theme in this conversation is the fear of being seen. Emily shares how she worked through the fear of judgment and learned to show up consistently—even when she didn’t have it all figured out.

She reminds listeners that it’s okay to pivot, to not have the perfect grid, and to change direction. What matters most is showing up with heart, honesty, and a willingness to serve. For entrepreneurs—especially women in aesthetics—this is a powerful call to step into their digital presence with confidence.

Emily’s wisdom in this episode offers encouragement for anyone holding themselves back from visibility. From refining your messaging to setting boundaries for your mental health, this discussion touches every part of the entrepreneurial journey.

Energy, Alignment, and Mental Health

One of the most refreshing aspects of this episode is Emily’s holistic view of business and branding. She doesn’t just teach Instagram strategy—she talks about energy management, daily alignment, and protecting your mental health while building a brand. She emphasizes the importance of creating routines that work with your energy flow, not against it—so you can show up fully in both business and life.

Whether you’re a seasoned injector or a new practice owner, her approach to personal branding makes visibility feel not just doable—but empowering.

Why You’ll Love This Episode

Packed with raw truth, uplifting advice, and a roadmap to personal brand success, Episode 10 is a must-listen for aesthetic entrepreneurs ready to stop playing small and start leading with authenticity.

If you’ve been waiting for a sign to go all in on your story, your content, and your unique voice—this is it.

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About The Aesthetic Edit

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact.

We dive deep into our guests' "why", explore their social impact, and tackle the bold conversations happening in the industry. From marketing to mindset, we cover it all.

Hosted by Mary Robb, Founder & CEO of Social Practice, and Savannah Barineau, Operations Manager at Social Practice, The Aesthetic Edit is produced with love by the team at Social Practice—the premier social media agency for medical aesthetics.

🔗 Want to learn how we help aesthetic practices grow through strategic content & storytelling?
Visit www.social-practicetx.com