About Us
Helping Mission-Driven Practices Grow Through Social Media
Helping practices grow through influential storytelling.
Social Practice is a social media agency dedicated to helping medical aesthetics practices build stronger brands, reach more patients, and create meaningful business growth through strategic storytelling. We partner with practices that want more than an online presence—they want a clear voice, a recognizable brand, and content that reflects the quality of care they provide.
Our agency was founded on the belief that every mission-driven practice has a story worth sharing. As the aesthetics industry continued to evolve, so did the need for authentic, intentional social media that builds trust instead of simply chasing trends. Social Practice was created to help practices communicate their purpose with clarity while turning social media into a true driver of growth.
Our team combines creative strategy, industry expertise, and a deep understanding of the medical aesthetics landscape to produce content that resonates with today's audiences. Every strategy is built around measurable results, authentic storytelling, and long-term partnerships because we believe great marketing should strengthen both your brand and your business.
Meet Mary Robb
"Here's what I believe, and it's the thing underneath everything we do: we were all born with a unique set of gifts. I think we owe it to ourselves to step fully into who we were created to be - not a watered-down version - but the most alive version of you that's actually in there.
That belief is what led me to start Social Practice with a laptop and a whole lot of faith 7 years ago, and it's the same belief that's grown it into the team you just met. I'm especially passionate about watching that shift happen for the founders and providers we work with, watching someone go from playing it safe to fully owning who they are and what they've built online.
I hold myself to 5 things before I ever ask my team to hold themselves to them: take ownership, humble confidence, a growth mindset, joyfully passionate, and self-discipline.
We're not here to be your vendor. We're here to be your genuine social media partner in expanding your impact through the power of influential storytelling, community and connection on socials."
Mary Robb
Founder & CEO, Social Practice
Our Core Values
Take Ownership
We take responsibility for every strategy, every piece of content, and every result. Acting as an extension of your team means showing up with accountability, proactive communication, and a commitment to delivering work that reflects the highest standards of quality and care.
Humbly Confident
We speak from experience, not entitlement. Humbly confident means we know our stuff, but we’re always open to learning, listening, and collaborating. We celebrate wins, own mistakes, and stay grounded—because great work comes from mutual respect and shared vision.
Growth Mindset
We thrive on change. A growth mindset pushes us to test, learn, and adapt in a fast-moving digital world. We welcome feedback, pursue innovation, and stretch beyond what’s expected, because growth only happens when we keep moving.
Joyfully Passionate
We love what we do, and it’s evident in every detail. Our passion drives creativity, lifts our team, and inspires the people we work with. We bring joy to the process, celebrate each milestone, and create content with heart and purpose.
Self-Discipline
We hold ourselves to a high standard, even when no one’s watching. Self-discipline keeps us focused, consistent, and committed to the details that matter. It’s how we meet deadlines, follow through on our word, and do the work that earns trust over time.
Turning Purpose Into Lasting Practice Growth
At Social Practice, we believe our purpose here is bigger than social media. It’s to love people well, and that starts with our own team. If we can’t take care of the people behind the work, we have no business telling our clients how to take care of theirs.
So we built a team experience around that belief. 4 weeks of PTO that they're required to take, because rest matters. Full health coverage, medical, dental, and vision. A 401K, because we’re thinking about your future, not just this quarter. A monthly cell phone stipend and a fitness reimbursement for whatever keeps you feeling like yourself, the gym, a studio, whatever that looks like for you. And a flexible work-from-home schedule, because we trust you to manage your time and still make a real impact.
Our goal isn’t just to give you a job. It’s to make sure you leave here, whenever that day comes, better than how you started.
Amplifying Purpose Through Authentic Social Storytelling
We believe every practice has a story worth sharing. Through intentional strategy, creative storytelling, and authentic social media marketing, we help our clients amplify their mission, connect with their ideal audience, and grow with purpose.
Amplifying Purpose Through Authentic Social Storytelling
We believe every practice has a story worth sharing. Through intentional strategy, creative storytelling, and authentic social media marketing, we help our clients amplify their mission, connect with their ideal audience, and grow with purpose.
Setting the Standard for Social Media in Medical Aesthetics
Our vision is to become the most trusted and influential social media agency serving the medical aesthetics industry. As digital marketing continues to evolve, we are committed to growing alongside our clients, helping them navigate change while building brands that remain authentic, relevant, and impactful.
We envision every client relationship as a true partnership built on communication, creativity, and measurable results. By combining strategic planning with compelling storytelling, we strive to create an experience where clients feel supported, confident, and empowered to grow their practice with purpose.
Beyond delivering exceptional marketing, we aim to elevate the standard for social media within aesthetics and wellness. Through innovation, education, and thoughtful strategy, we want to help practices build stronger brands, foster deeper patient relationships, and expand their ability to bring hope, confidence, and healing to more people.
Meet the Team
Mallory
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Presley
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Gabby
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Sydney
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Molly
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Kaitlyn
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Bentley
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Katie
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We’ve got your practice covered.
From building visibility and trust to generating more patient inquiries, we create strategic social media designed to move your practice forward. Let’s build a stronger brand, reach the right audience, and turn attention into action.
Start growing with us.
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