Jet Set | Personal Branding Class

Personal Branding Class Overview

Build a Personal Brand That Leads

Jet Set is a two-phase personal branding experience created for physicians, founders, and practice leaders who are ready to become the face of their brand. Rather than simply creating content, this program develops a complete personal brand—from your messaging and visual identity to your content strategy and professional imagery.

The experience begins with an intensive brand foundation led by Mary Robb, followed by an ongoing monthly content system that keeps your voice visible across multiple platforms. Every element is intentionally designed to position you as a trusted authority while making content creation more organized, sustainable, and impactful.

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At-a-Glance

Timeline

Phase 1 Brand Foundation + Ongoing Monthly Content

Key Deliverables

  • Brand Strategy
  • Brand Bible
  • Professional Brand Shoot
  • 90-Day Content Plan
  • Monthly Content Calendar

Best For

Founders, Physicians, Practice Owners, and Industry Leaders

Key Benefits

What You'll Gain

Jet Set equips you with everything needed to confidently build a recognizable personal brand. You'll establish a clear visual identity, define your messaging, uncover compelling content opportunities, and create a library of professional assets that support months of marketing. With ongoing strategic guidance, you'll consistently show up online as the trusted expert your audience wants to learn from and work with.

Program Journey

Your Brand-Building Experience

  • Phase 1: Discover your brand strategy, messaging, audience, and positioning with a private strategy session.
  • ‍Phase 2: Build your visual identity through your Brand Bible, Canva templates, styling consultation, and content planning.
  • ‍Phase 3: Complete your professionally directed brand shoot in Dallas with photos, videos, and multiple branded looks.
  • ‍Phase 4: Transition into ongoing monthly content planning, platform distribution, and story strategy to consistently grow your personal brand.
Ready to Lead?

Join Jet Set

Your personal story is one of your practice's greatest competitive advantages. Jet Set helps you define it, capture it, and consistently share it through a strategic personal brand designed to build authority, trust, and long-term recognition in your market.

Before You Begin

Expectations

Jet Set is an immersive branding experience that requires collaboration, openness, and consistency. You'll actively participate in strategy sessions, brand development, styling, and content creation while our team provides the creative direction and marketing expertise needed to elevate your personal brand.

A complete personal branding system from strategy through ongoing content.

Perfect for founders and providers ready to become the public face of their practice.

Designed to build long-term authority rather than temporary visibility.

A logo design package without strategic positioning.

A one-day content shoot with no long-term marketing plan.

A social media shortcut that eliminates your involvement or personal participation.

FAQ

Any Questions?

No. Jet Set is designed to build your personal brand from the ground up, starting with strategy, messaging, visual identity, and content planning.

You'll participate in a professionally directed half-day production featuring multiple outfit changes, approximately 20 short-form videos, 100 professional photos, onsite hair and makeup, and creative direction from Mary Robb.

Each week, our team produces two of your three scheduled posts, while you have the option to supplement with client-generated or personal content for added authenticity.

Your content is planned for Instagram, Facebook, and TikTok, ensuring your personal brand reaches audiences across today's leading platforms.

Yes. Community management is available as an optional monthly add-on for practices that want additional support responding to comments, messages, and audience engagement.

No. The initial shoot is part of your Brand Foundation. As your brand evolves, optional Brand Refresh Shoots are available to create new content and keep your marketing current.

Just like our clients, we choose focus and became the best.

Mary and Social Practice have been life savers for my business. They are professional, detailed, fast, and great to work with. I highly suggest Social Practice to help you with your social media initiatives.

Tosha Bontrager

I have worked with social practice for the past 5 years and have seen such a tremendous growth in my company's social media presence. They have walked along side us as we have built a brand we are proud of. I highly recommend Social Practice.

Jennifer Grinke

Social Practice had allowed me to actually PRACTICE! I was so busy trying to post and navigate social media trends that I was not really enjoying my career. Social Practice is AMAZING and has allowed me to love being an injector again. Thank you is not even enough. ❤️❤️❤️🏆

Envy Med Spa

My church, Preston Meadow Lutheran Church, was recently referred to the team at Social Practice to handle our social media. We were wanting to increase our presence on the different platforms and were overwhelmed with the work that was needed to do this well. We knew we couldn't do it alone or on a part-time volunteer basis, and that's where Social Practice came in. They have been a great guide since day one, and the team there is very knowledgeable with the platforms. They also stay on top of the changes that are constantly evolving, too. They did a great job listening to who we were as their client, and translating that to represent our message of hope, joy, love, and grace. We aren't their typical client, as they specialize with healthcare, vision, and dental groups, but we found this to be a great strength for us because they're able to help us think outside of the "church box" for what works in the social media landscape. I'm looking forward to the rest of this year and seeing what they have in store for us next.

Paul Mussachio

Committing to the right social media partner was a HUGE choice for Aesthetic Influencers. I am SO happy I chose Social Practice! I’m constantly blown away by the unparalleled service, high production quality, and unmatched value that we receive from Social Practice. Going with Social Practice for all our social media needs was a major strategic win for us!

Marco Valle

We love working with Social Practice! They do an incredible job managing our social media, and we've been thrilled with the growth in our business. Many of our clients regularly compliment how professional, creative, and engaging our social media presence is. Highly recommend them to any business looking to elevate their online presence.

Patricia

best Best BEST social media agency company in the Biz! If you are a dermatology, cosmetic or aesthetic practice, these group of women are so talented. In less than 6 months the growth we have seen is unmatched and the investment is worth every penny. Mary is continually growing and evolving her business by leaps and bounds and is a key thought leader in the industry. Kimberly, our client experience manager is professional, thorough, prompt and makes our quarterly photoshoots magical from start to finish. Paige and the rest of our team is tip top notch. Cannot say enough about Social Practice and would recommend 11/10 to anyone looking to grow their business and platforms!

Katie French

Social Practice has been an incredible partner for Ehden Medical Aesthetics. Their expertise in managing our social media has significantly boosted our online presence and contributed to our business growth. We constantly receive compliments from clients on how professional and engaging our content looks. Highly recommend them to any business looking to enhance their digital marketing!

Ehden Medical

I’ve been incredibly impressed with Mary and her team at Social Practice. Not only have they exceeded my expectations, but they’ve also made a significant impact on my social media sites. Their creative strategies and attention to detail have helped me reach a wider audience and increase engagement. Their customer service has been exceptional and they're always amazing at creating top notch content. All of their staff have been so talented and make our photo shoots so fun and comfortable. I've had nothing but positive experiences with them and would highly recommend their services to anyone looking to grow their online presence.

Mark S. Ozier

Social Practice has been instrumental in our success at Ehden Medical Aesthetics! Their expertise in social media management has elevated our online presence, helping us connect with our audience in an authentic and impactful way. From strategy to content creation, their team is creative, professional, and always ahead of industry trends. We highly recommend Social Practice to any business looking to enhance their digital marketing efforts!

Pascal Frangie

We began working with Social Practice earlier this year and have really enjoyed watching the growth in our online presence. The quarterly photoshoots have been amazing with creating content and providing images that are actually ours and not just stock photos. We use these images in all of our marketing materials and just overall really enjoying working with the Social Practice team. They are organized, professional, detailed and good people. In addition, they are doing an amazing job with our content, voice online and social media platforms. Thank you!

Jason Riehs

Social Practice has been managing my firms social media for several years and always exceeds expectations. They create thoughtful, relative content targeted to potential clients, assess performance and restrategize approaches as needed, supply and plan all photos, videos, and graphics, partner with me on approvals, and so much more. We have improved our branding and social media presence tenfold. Additionally, we always refer them to our clients as we intimately know their processes, quality of work, and results. Our clients sing their praises too! So grateful to have found them - my life is immensely easier now and we’re constantly growing outreach and clients as a result. 11/10 recommend!

Christin Trujillo

Social Practice is an amazing company. Mary and her team always exceed all of our expectations at the Plastic Surgery Center of Dallas. They take a lot of stress off of my plate when it comes to social media. I would recommend Social Practice to anyone who feels they could up their social game or simply do not have the time to worry about it!

McKenna Castor

Our practice has been partnering with Social Practice for almost 9 months and we are absolutely thrilled! Their level of enthusiasm for propelling our social media forward is exactly what we needed. They are organized and lead the dialog with our team. Our photo and video shoots are well-planned out and thoughtful, allowing us to maximize our time away from patient care. I would highly, highly recommend Social Practice for your social media needs.

Anne Bonn

I use Social Practice for my business, Element Medical Aesthetics. The team is very organized, professional, and personable. They have been a delight to work with. I love that they come on site and do photo and video shoots that we are able to use for many months. It saves me tons of time to be able to gather quality content within their visit rather than having to do it on an ongoing basis. I have a love/hate relationship with social media, and my biggest issue in doing it myself is that I do not have the time to 1) come up with the ideas 2) execute the ideas and 3) post. They take all the guess work out! When I have questions, they answer promptly. I am getting a lot of compliments from patients on social media content and getting new leads as well!

Merry Thornton

Ready to Grow Your Practice?

We’ve got your practice covered.

From building visibility and trust to generating more patient inquiries, we create strategic social media designed to move your practice forward. Let’s build a stronger brand, reach the right audience, and turn attention into action.

Start growing with us.

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