episode

Season 2 Ep. 2: Christin Trujillo on Fractional CFOs, Navigating Entrepreneurship, & Unlocking Financial Success

About This Episode:

In this episode, Mary is joined by Christin Trujillo, Co-Founder of Maven Financial Partners, for a candid conversation that blends financial clarity with real-life entrepreneurship. Christin breaks down what a fractional CFO actually does and why understanding revenue, vision, and numbers is essential for sustainable growth.Beyond strategy, the discussion touches on the emotional side of building a business like navigating uncertainty, finding support, and staying grounded in a fast-moving industry. Thoughtful and practical, this episode offers perspective for practice owners looking to grow with confidence and intention.

about the host

Mary Robb

Mary Robb is the Founder & CEO of Social Practice, a leading marketing agency dedicated to helping aesthetic medicine practices amplify their influence and grow. With a background in traditional marketing and nearly a decade of experience building impactful digital strategies, Mary recognized that social media isn’t just a trend. It’s a fundamental tool for modern aesthetic medicine practices.

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As a seasoned marketer and creative storyteller, Mary brings clarity, strategy, and real-world results to every conversation. On The Aesthetic Edit, she combines bold curiosity with grounded insight to lead candid discussions that inspire aesthetic leaders to build influence and grow their businesses with intention.

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about the guest

Christin Trujillo

Christin Trujillo is Co-Founder of Maven Financial Partners, where she helps practice owners transform financial overwhelm into clarity and actionable growth. With deep expertise as a fractional CFO, Christin guides businesses to understand their numbers, strengthen revenue performance, and build strategic frameworks that support long-term success.

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Known for blending financial insight with practical business guidance, she fills a vital role between bookkeeping and accounting to help leaders make confident decisions rooted in a clear financial vision.

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