episode

Season 2 Ep. 4: Beauty Meets Business: A Conversation with Kara McClanahan

About This Episode:

In this episode, Mary sits down with Kara McClanahan for a grounded conversation on what truly drives sustainable growth in aesthetics. Kara shares her path into the industry and how a passion for operations led her to helping practices build smarter, more intentional foundations. The discussion centers on patient experience, data-driven decision making, and the systems practices often overlook when scaling too quickly. Practical and insightful, this episode highlights how strong operations create clarity, confidence, and long-term success.

about the host

Mary Robb

Mary Robb is the Founder & CEO of Social Practice, a leading marketing agency dedicated to helping aesthetic medicine practices amplify their influence and grow. With a background in traditional marketing and nearly a decade of experience building impactful digital strategies, Mary recognized that social media isn’t just a trend. It’s a fundamental tool for modern aesthetic medicine practices.

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As a seasoned marketer and creative storyteller, Mary brings clarity, strategy, and real-world results to every conversation. On The Aesthetic Edit, she combines bold curiosity with grounded insight to lead candid discussions that inspire aesthetic leaders to build influence and grow their businesses with intention.

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about the guest

Kara McClanahan

Kara McClanahan is the founder of Aesthetic Practice Partners and a respected expert in operational strategy for medical aesthetic practices. With nearly three decades of experience in the industry, she helps clinics build systems and processes that elevate patient experience, support sustainable growth, and free owners to lead with confidence.

Known for her strategic mindset and passion for intentional practice design, Kara equips leaders with the tools and clarity they need to move beyond guesswork and build businesses that thrive from the inside out.

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