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Season 2 Ep. 3: Morgan Kraut on Hustle, Heart, and Building MK Aesthetics

About This Episode:

Mary is joined by Morgan Kraut, founder of MK Aesthetics, for a conversation rooted in grit, growth, and purpose. Morgan shares her journey from ER nurse to building a multi-million-dollar med spa, along with the mindset shifts required to step into entrepreneurship. The episode touches on leadership, faith, and creating balance while scaling a business. It’s an honest look at what it takes to grow something impactful without losing yourself in the process.

about the host

Mary Robb

Mary Robb is the Founder & CEO of Social Practice, a leading marketing agency dedicated to helping aesthetic medicine practices amplify their influence and grow. With a background in traditional marketing and nearly a decade of experience building impactful digital strategies, Mary recognized that social media isn’t just a trend. It’s a fundamental tool for modern aesthetic medicine practices.

As a seasoned marketer and creative storyteller, Mary brings clarity, strategy, and real-world results to every conversation. On The Aesthetic Edit, she combines bold curiosity with grounded insight to lead candid discussions that inspire aesthetic leaders to build influence and grow their businesses with intention. 

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about the guest

Morgan Kraut

Morgan Kraut is the founder and driving force behind MK Aesthetics, a rapidly growing med spa in Minnesota known for its client-centered care and community-focused approach to beauty. With a background in nursing and a passion for helping others feel confident in their own skin, Morgan has built a practice that blends clinical expertise with heartfelt connection.

Her leadership emphasizes intentional growth, resilience, and creating an environment where both clients and team members thrive.

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