Season 2 Ep. 2: Christin Trujillo on Fractional CFOs, Navigating Entrepreneurship, & Unlocking Financial Success

In this episode, Mary is joined by Christin Trujillo, Co-Founder of Maven Financial Partners, for a candid conversation that blends financial clarity with real-life entrepreneurship. Christin breaks down what a fractional CFO actually does and why understanding revenue, vision, and numbers is essential for sustainable growth.Beyond strategy, the discussion touches on the emotional side of building a business like navigating uncertainty, finding support, and staying grounded in a fast-moving industry. Thoughtful and practical, this episode offers perspective for practice owners looking to grow with confidence and intention.

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about the host

Mary Robb

Mary Robb is the Founder & CEO of Social Practice, a leading marketing agency dedicated to helping aesthetic medicine practices amplify their influence and grow. With a background in traditional marketing and nearly a decade of experience building impactful digital strategies, Mary recognized that social media isn’t just a trend. It’s a fundamental tool for modern aesthetic medicine practices.

As a seasoned marketer and creative storyteller, Mary brings clarity, strategy, and real-world results to every conversation. On The Aesthetic Edit, she combines bold curiosity with grounded insight to lead candid discussions that inspire aesthetic leaders to build influence and grow their businesses with intention.

about the guest

Christin Trujillo

Christin Trujillo is Co-Founder of Maven Financial Partners, where she helps practice owners transform financial overwhelm into clarity and actionable growth. With deep expertise as a fractional CFO, Christin guides businesses to understand their numbers, strengthen revenue performance, and build strategic frameworks that support long-term success.

Known for blending financial insight with practical business guidance, she fills a vital role between bookkeeping and accounting to help leaders make confident decisions rooted in a clear financial vision.

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Other Episodes

Catch more episodes of Mary sitting down with founders, operators, and industry leaders for candid conversations about what it really takes to build a business

Season 2 Ep. 5: The Power of Faith in Business: Insights from Eliza Stevens of Post Op Collective
Mary sits down with Eliza Stevens, founder of Post Op Collective, for a thoughtful conversation on entrepreneurship, leadership, and purpose. Eliza shares how faith has shaped the way she leads and navigates uncertainty, and explores her work redefining post-operative patient support in aesthetics and surgery.
Season 2 Ep. 4: Beauty Meets Business: A Conversation with Kara McClanahan
Mary sits down with Kara McClanahan for a grounded conversation on what drives sustainable growth in aesthetics. Kara shares how a passion for operations led her to helping practices build smarter foundations, covering patient experience, data-driven decision making, and the systems practices often overlook when scaling too quickly.
Season 2 Ep. 3: Morgan Kraut on Hustle, Heart, and Building MK Aesthetics
Mary sits down with Morgan Kraut, founder of MK Aesthetics, for a conversation rooted in grit, growth, and purpose. Morgan shares her journey from ER nurse to building a multi-million-dollar med spa, touching on leadership, faith, and creating balance while scaling a business.
Season 2 Ep. 1: Emily Ford on Building a Personal Brand, Owning Your Story, and Showing Up Authentically
Season two kicks off with Emily Ford, Founder of Fordivine, sharing how authenticity and intentional visibility became the foundation of her growth. The episode explores why founders need to step forward as the face of their brand, how to move past fear and judgment online, and what it takes to build trust through real connection.
Ben Hernandez & Scaling An Aesthetic Practice, Timing Your Exit, & The Impact of Social Media
To close out Season 1, Ben Hernandez, Founder and CEO of SkyTale Group, joins the show for a high-level conversation on growth, leadership, and long-term strategy. Drawing from his background in finance and M&A, Ben breaks down what it takes to scale with intention, when to think about selling a practice, and how social media influences visibility and value in today's market.
Dr. Saman & Preservation Rhinoplasty, Aesthetic Procedures You Must Avoid, & Finding Beauty In Our Imperfections
Dr. Masoud Saman, a board-certified facial plastic surgeon, joins the show for an honest conversation on preservation-first rhinoplasty, calling out procedures that miss the mark, and redefining beauty through authenticity, imperfection, and balance.
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