Season 2 Ep. 4: Beauty Meets Business: A Conversation with Kara McClanahan

In this episode, Mary sits down with Kara McClanahan for a grounded conversation on what truly drives sustainable growth in aesthetics. Kara shares her path into the industry and how a passion for operations led her to helping practices build smarter, more intentional foundations. The discussion centers on patient experience, data-driven decision making, and the systems practices often overlook when scaling too quickly. Practical and insightful, this episode highlights how strong operations create clarity, confidence, and long-term success.

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about the host

Mary Robb

Mary Robb is the Founder & CEO of Social Practice, a leading marketing agency dedicated to helping aesthetic medicine practices amplify their influence and grow. With a background in traditional marketing and nearly a decade of experience building impactful digital strategies, Mary recognized that social media isn’t just a trend. It’s a fundamental tool for modern aesthetic medicine practices.

As a seasoned marketer and creative storyteller, Mary brings clarity, strategy, and real-world results to every conversation. On The Aesthetic Edit, she combines bold curiosity with grounded insight to lead candid discussions that inspire aesthetic leaders to build influence and grow their businesses with intention.

about the guest

Kara McClanahan

Kara McClanahan is the founder of Aesthetic Practice Partners and a respected expert in operational strategy for medical aesthetic practices. With nearly three decades of experience in the industry, she helps clinics build systems and processes that elevate patient experience, support sustainable growth, and free owners to lead with confidence.

Known for her strategic mindset and passion for intentional practice design, Kara equips leaders with the tools and clarity they need to move beyond guesswork and build businesses that thrive from the inside out.

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Other Episodes

Catch more episodes of Mary sitting down with founders, operators, and industry leaders for candid conversations about what it really takes to build a business

Season 2 Ep. 5: The Power of Faith in Business: Insights from Eliza Stevens of Post Op Collective
Mary sits down with Eliza Stevens, founder of Post Op Collective, for a thoughtful conversation on entrepreneurship, leadership, and purpose. Eliza shares how faith has shaped the way she leads and navigates uncertainty, and explores her work redefining post-operative patient support in aesthetics and surgery.
Season 2 Ep. 3: Morgan Kraut on Hustle, Heart, and Building MK Aesthetics
Mary sits down with Morgan Kraut, founder of MK Aesthetics, for a conversation rooted in grit, growth, and purpose. Morgan shares her journey from ER nurse to building a multi-million-dollar med spa, touching on leadership, faith, and creating balance while scaling a business.
Season 2 Ep. 2: Christin Trujillo on Fractional CFOs, Navigating Entrepreneurship, & Unlocking Financial Success
Christin Trujillo, Co-Founder of Maven Financial Partners, joins Mary for a candid conversation blending financial clarity with real-life entrepreneurship. Christin breaks down what a fractional CFO actually does and touches on the emotional side of building a business, from navigating uncertainty to staying grounded in a fast-moving industry.
Season 2 Ep. 1: Emily Ford on Building a Personal Brand, Owning Your Story, and Showing Up Authentically
Season two kicks off with Emily Ford, Founder of Fordivine, sharing how authenticity and intentional visibility became the foundation of her growth. The episode explores why founders need to step forward as the face of their brand, how to move past fear and judgment online, and what it takes to build trust through real connection.
Ben Hernandez & Scaling An Aesthetic Practice, Timing Your Exit, & The Impact of Social Media
To close out Season 1, Ben Hernandez, Founder and CEO of SkyTale Group, joins the show for a high-level conversation on growth, leadership, and long-term strategy. Drawing from his background in finance and M&A, Ben breaks down what it takes to scale with intention, when to think about selling a practice, and how social media influences visibility and value in today's market.
Dr. Saman & Preservation Rhinoplasty, Aesthetic Procedures You Must Avoid, & Finding Beauty In Our Imperfections
Dr. Masoud Saman, a board-certified facial plastic surgeon, joins the show for an honest conversation on preservation-first rhinoplasty, calling out procedures that miss the mark, and redefining beauty through authenticity, imperfection, and balance.
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