Create a stellar content strategy by choosing 4-5 KEY TOPICS that you want to be consistent with on your channel.

Here are some ideas:

• Company culture: your why, your team, you, your office, what you believe in, etc...
• Education: free information that helps your niche - little tidbits of info covering your area of expertise that your target audience can implement in their lives or business RIGHT NOW
• Personal Content - there’s definitely a human element to social media - and people want to know you on both a professional and personal side. Share vacations, family, hobbies, favorite places, etc...
• Sales: of course you should use social to sell your product or service, but try to keep it at 20% or less
• Holidays: social media/hashtag holidays, national holidays, birthdays, anniversaries and eventsWhat topics are we missing?! What do you share most on your social media?

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